About.

User centric, visual and experiential design for print, screen and the physical space.

Available for

Long / short term freelance contracts.
Large / small agile product / service start-up teams.
Improve existing products and increase value to businesses.
Work with ambitious designers, technologists, developers, clients.

Process

Product Design.
Zero to One Ideation.
Design Systems.
Interface + Visual Design.
Interaction Design.
Testing + Prototyping.
Pitch + Proposition.
Architecture, Wireframing + User Flow.
Agile Process. User Experience + Customer Experience.
Responsive Mobile → Web.
Brand, Identity + Creative Direction.

Selected Studios

Koto. 8 Inc. Elsewhen. F37 Foundry. Face37. Tuple. Founders Factory. Droga5. Tom Elsner Studio. Open Culture. Glitchers Games. Socio. Un.titled.

Selected Clients

Banked Inc. DeepMind. Google. 10× Banking. Inmarsat. BleepBleeps. Index Ventures. Art Rabbit. HealthyHealth. Royal Air Force. Microsoft. Rare Games. The Guardian. Nottingham Trent University. Dolby. Miami Science Museum. Lincoln Motor Company. NHS. Citi Bank. Hauser and Wirth. CNN / Network 18.

Philosophy

It is all one canvas.

A solid rationale and informed thinking is the foundation of sound design.

Design principles inform and live within the work; they can and should be applied consistently in multiple spaces.

The goal is not subject to the whim of any individual; but rather to be at the service of the user, continually improving and ultimately creating best possible output. Excellency increases usage, increased usage builds trust.

Culture, art and design happening outside of the digital space is not to be ignored; it is where we observe human behaviour that informs how we inject humanity into design.

Dismantling is not a destructive act; sometimes things need to be broken down, observed and evaluated in order to be rebuilt for the better.

Remove obstructions; let go of precious dreams and sacred artefacts. Criticism is not personal.

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